SEL International is an Incheon-based trading company. We import, export and arrange third-party trade for quality products from across Asia — Korea, Japan, Vietnam and beyond — covering premium food ingredients, foods and cosmetics, and we consult partners from the first test order through to full market launch.
Trading and consulting, from first test order to full launch. We advise on localization, branding, regulations and channel strategy — supporting partners all the way to full-scale import and distribution.
Sourced across Asia, processed at partner facilities and supplied to manufacturers and distributors worldwide.
Korean food products exported to retailers and distributors in markets worldwide.
Korean cosmetics and beauty devices introduced to overseas markets, starting with Japan.
Korean and Japanese traditional liquors, prepared for the U.S. and other overseas markets.
Sourced across Asia, processed at partner facilities in the region, then imported into Korea or exported to buyers worldwide — with sampling, documentation and delivery arranged along the way.
Raw material selected from growing regions throughout Asia, matched to each buyer's specification.
Processing arranged with trusted facilities across the region, with samples before volume supply.
Imported into Korea or exported to manufacturers and distributors abroad, documentation included.
Korean food for shelves around the world. We supply grocery retailers and distributors worldwide, and keep expanding our partnerships market by market.
Korean food products delivered to grocery retailers and distributors, starting in North America and expanding further.
Hands-on experience with each market's regulations, requirements, labeling and logistics helps us navigate complex international trade.
We position products across both offline channels and online platforms to get the most out of every market.
Korean beauty brands, introduced to markets worldwide. We cover market entry planning, local promotion and connecting each brand with the right distributors.
Serums, creams, masks and colour products
Home-use devices and accessories
Brands shown together in local pop-up events
Retail and online channels in each market
To build awareness ahead of distribution, we bring Korean beauty brands together in pop-up events held in Japan, where local consumers and buyers try the products first-hand. Alongside the pop-ups, we are in discussion with Japanese distributors about retail and online channels.
Japan is where the model started. We are preparing to run the same approach in other markets as brand partners expand.
Korean and Japanese traditional liquors for global markets. We are opening export routes with producers in both countries.
Korean traditional liquors and Japanese traditional liquors, sourced from producers in both countries.
Samples are with importers and distributors — the United States first — while we prepare the documentation needed to ship.
Traditional liquors from Korean producers
Traditional liquors from Japanese producers
Five reasons partners work with us.
Ingredients and products carefully selected from Korea, Japan and every other market across Asia, through a network of trusted partners in each country.
Simultaneous projects across Korea, Japan, Vietnam, China, Canada and the United States, with practical know-how in positioning products.
Trading houses, retailers, online platforms, food manufacturers and beverage producers.
Localization, branding, regulatory and channel strategy, from testing through market launch.
Start with test orders and pilots, then scale as market response grows.
For retailers and distributors worldwide — start small, grow with confidence.
Share your market, customers and the categories you want to grow.
We propose a tailored selection and arrange samples for your buyers.
Clear pricing and terms, then a small first order to test the market.
We handle export and logistics and expand supply as your sales grow.
Distributors, retailers and brand partners are welcome to reach our CEO directly.